Alexander Garcia
Transforming a cybersecurity firm's digital presence through strategic frontend engineering and performance optimization
Alexander Garcia is a meticulous React Engineer who creates beautiful user interfaces.
Alexander Garcia is a passionate React Developer who creates robust, secure web applications.
Alexander Garcia is a practical Web Consultant who makes intuitive digital experiences for humans.
Alexander Garcia is an innovative Front-End Web Specialist who leads teams to create exquisite user interfaces.
Alexander Garcia is a creative Front-End Developer who develops elegant code and design.
Alexander Garcia is a creative Lead Front-End Developer who crafts exceptional digital experiences.
Frontend Engineer
1 month
Website
Carbon Reach is an innovative cybersecurity firm specializing in geospatial analytics. Despite offering cutting-edge solutions, they struggled to attract clients due to an outdated website that failed to communicate their expertise and value proposition.
"We needed a website that matched the sophistication of our cybersecurity solutions and could effectively convert visitors into qualified leads."
Slow load times and heavy WordPress infrastructure resulted in high bounce rates and poor user experience.
Poor search visibility prevented potential clients from discovering their services through organic search.
Lack of clear calls-to-action and email collection strategies resulted in minimal lead generation.
Outdated WordPress implementation limited scalability and made updates cumbersome and time-consuming.
I collaborated closely with the client's in-house designer and content writer to create a comprehensive solution. Using Google Analytics data, we identified critical pain points and developed a strategic roadmap for the transformation.
Analyzed existing website performance, SEO metrics, and user behavior patterns to identify opportunities.
Collaborated on wireframes and design mockups while planning the technical architecture and component structure.
Built the site with Gatsby.js, implemented optimizations, and conducted thorough testing before launch.
I architected a modern, high-performance website using Gatsby.js that addressed all identified challenges while setting the foundation for future growth.
Leveraged Gatsby's SSG capabilities for blazing-fast page loads and optimal SEO performance.
Built reusable React components for consistent design and easy maintenance.
Implemented Webpack optimizations for minimal bundle sizes and lazy loading strategies.
Integrated Formik for robust form handling, validation, and email collection.
Implemented Google Analytics for tracking user behavior and conversion metrics.
Applied semantic HTML, meta tags, structured data, and performance optimizations for search visibility.
Gatsby.js for static-site generation and web performance
React component library for reusable UI elements
TailwindCSS for maintainable styling architecture
Code splitting and lazy loading for faster initial loads
Image optimization with WebP and responsive images
Webpack bundle optimization and tree shaking
CDN integration for global content delivery
The new website exceeded expectations, delivering measurable improvements across all key performance indicators and significantly increasing the client's ability to attract and convert potential customers.
Reduced LCP from 20.8s to 1.0s - a 95% improvement
Achieved first-page rankings for 12+ target keywords
Tripled the amount of demo requests within first quarter
Reduced bounce rate by 62% through improved UX and performance
Established scalable foundation for future feature development
Perfect 100 Lighthouse performance score on mobile
Increased average session duration by 45%
Static site generation with Gatsby proved crucial for both user experience and SEO. The performance gains directly translated to better business outcomes.
Using Google Analytics to guide our strategy ensured we addressed real user pain points rather than assumed problems.
Close collaboration between engineering, design, and content teams created a cohesive solution that balanced aesthetics, functionality, and business goals.