Alexander Garcia
Building a digital presence from the ground up for a Hawaii-based small business law firm, creating a professional brand identity and user-friendly website to establish credibility and expand client reach
Alexander Garcia is a hands-on Front-End Web Developer who crafts functional user interfaces.
Alexander Garcia is a detail-oriented Website Specialist who builds UX-focused and accessible websites.
Alexander Garcia is an effective Website Developer who creates delightful websites.
Alexander Garcia is a dedicated UI Developer who designs cutting-edge software.
Alexander Garcia is a detail-oriented Senior JavaScript Developer who builds modular, human-centered products.
UX/UI Designer
Brand Consultant
2 months
Client Project
Andrea Graf, a small business law firm based in Hawaii, had no online presence and relied solely on word-of-mouth referrals. The firm needed a modern, professional website and cohesive brand identity to establish credibility, reach new clients, and compete in an increasingly digital marketplace.
"We needed to go from invisible to credible online. The goal was to create a digital presence that would make potential clients feel confident choosing us for their legal needs."
Developing a unique and compelling brand identity that would differentiate the firm from competitors while conveying professionalism and trustworthiness.
Communicating complex legal information in a clear, understandable manner that would resonate with small business owners without overwhelming them.
Building a website from the ground up that would establish immediate credibility and trust with visitors who had no prior awareness of the firm.
Applying SEO best practices to ensure the website would rank well in search results and reach potential clients actively seeking legal services in Hawaii.
I took a user-centered approach, starting with research to understand the target audience and competitive landscape. The design process was collaborative, working closely with frontend engineer Caitlin Neathawk to ensure the vision translated seamlessly from design to development.
Conducted user interviews, analyzed competitors, and researched the legal services market to inform design decisions.
Created wireframes, developed the brand identity including logo design, and designed high-fidelity mockups in Figma.
Worked closely with the developer for implementation, conducted usability testing with Useberry, and iterated based on feedback.
I designed a modern, professional website with a clean, accessible interface that clearly communicates the firm's services and values. The brand identity reflects the firm's professionalism while maintaining approachability for small business clients.
Organized legal services into digestible sections with clear descriptions, making it easy for potential clients to understand offerings at a glance.
Designed a cohesive brand including logo, color palette, typography, and visual language that conveys trust and expertise.
Created intuitive navigation and content hierarchy based on user research, ensuring visitors can quickly find the information they need.
Applied SEO best practices in content structure, headings, and metadata to improve search engine visibility and drive organic traffic.
Designed for all devices and screen sizes while maintaining accessibility standards to reach the widest possible audience.
Strategically placed contact forms and consultation buttons to convert visitors into clients with minimal friction.
Conducted user interviews with small business owners to understand their legal needs and pain points
Analyzed competitor websites to identify industry standards and opportunities for differentiation
Researched user expectations for legal service websites and trust-building elements
Created wireframes in Figma to establish information architecture and user flows
Designed custom logo and comprehensive brand identity system
Developed high-fidelity mockups with attention to typography, spacing, and visual hierarchy
The new website and brand identity positioned the Law Office of Andrea Graf as a professional and trustworthy legal service provider, leading to increased visibility, growth, and positive user feedback.
Launched a modern, professional website that effectively showcases the firm's services and establishes immediate credibility with potential clients.
SEO optimization and clear service presentation led to improved search rankings and a measurable increase in client inquiries.
User testing revealed high satisfaction with the site's clarity, ease of navigation, and professional appearance.
The cohesive brand identity differentiated the firm from competitors and created a memorable, trustworthy brand image.
For professional services like legal firms, visual design plays a critical role in establishing trust. Clean layouts, professional imagery, and consistent branding communicate credibility before a single word is read.
Users visiting legal service websites have specific needs. Clear service descriptions, straightforward navigation, and prominent CTAs are more effective than complex features or flashy interactions.
Working closely with the frontend developer throughout the process ensured the design vision was faithfully implemented. Regular communication and feedback loops prevented costly revisions and improved the final product.
Get In Touch
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I'm always interested in new opportunities and exciting projects. Whether you have a specific project in mind or just want to chat about possibilities, feel free to reach out!