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Law Office of Andrea Graf

🎒 the background.

Andrea Graf, lawyer and small business owner of Graf Law, is a small business law firm specializing in providing legal services in her hometown of Hawaii. The firm had no previous online presence and relied solely on word-of-mouth referrals to attract new clients. Andrea recognized the need to establish a professional online presence to expand her reach and credibility in the competitive legal industry in Hawaii.

⚙️ the objective

The primary goal of the project was to create a modern, user-friendly website that showcased the Graf Law’s expertise and professionalism in the law industry. Additionally, the client sought a unique brand identity, including a logo design, that would resonate with her target audience and differentiate her from competitors.

  • Modernize, user-friendly website
  • Apply SEO best practices to ensure top rankings on Google

the challenges

  1. Creating a Strong Brand Identity: Developing a unique and compelling brand identity for a law firm required striking a balance between professionalism and approachability.
  2. Conveying Legal Services Effectively: Communicating legal information in a clear and understandable manner for the website's visitors, many of whom might not be familiar with complex legal jargon.
  3. Starting from Scratch: Since the law firm had no existing website or online presence, it was essential to build a website that would establish credibility and trust from scratch.

✅ the design process

Unveiling Possibilities - Discovery and Research

The design adventure began with a casual conversation with Andrea Graf and sharing her vision, values, and aspirations for the website. Understanding Graf Law’s target audience was crucial, so I immersed myself in the local legal market, analyzing competitors websites, and uncovering trends and opportunities through user interviews.

Initial wireframing of Graf Law
Initial wireframing of Graf Law

Navigating the Path - Information Architecture and Wireframes

To create a blueprint for the digital journey, I crafted wireframes - rough sketches of each page layout in a way to meet Graf Law’s requirements: user-friendly, simple mechanism to contact and intuitive navigation experience for all visitors. I wanted the website design to be simple and easy to use in an effort to guide potential clients effortlessly to their desired legal services.

Forging a Distinct Identity - Logo Design and Identity

The heart of our quest was to craft a unique brand identity. We delved into design concepts that captured the essence of the firm - professionalism, trustworthiness, and modernity. After a series of iterations, we unveiled the emblem that would represent the law firm to the world.

A few iterations of Graf Law logo design
A few iterations of Graf Law logo design

Breathing Life into the Vision - High-fidelity Mock-ups

With the blueprint and emblem in hand, I ventured into the world of high-fidelity mock-ups. This was the moment the website truly came to life, reflecting the law firm's identity with striking visual elements. The designs showcased the professional journey that awaited visitors on each page.

Graf Law landing page
Graf Law landing page

Guiding the Way - Art Direction and Frontend Collaboration

It was time to unite design and development to bring our vision to reality. Armed with detailed design specifications and guidelines, we collaborated closely with Caitlin Neathawk a frontend engineer. Together, we embarked on the final leg of our design expedition, ensuring seamless implementation.

Overcoming Challenges - The Quest for a Strong Online Presence

Our journey wasn't without its challenges. We faced the daunting task of translating legal information into accessible language. Striking the perfect balance between professionalism and approachability was no easy feat. Nevertheless, we persevered, knowing that each obstacle brought us closer to our goal: a functional and easy to use website

A New Beginning - The Journey’s End

And so, our quest reached its culmination. The small business law firm received its well-crafted website and brand identity, beautifully presented to the world. As we launched the new online platform, we knew it was the beginning of a new chapter for the firm.

🦄 the results

  1. Professional Website and Brand Identity: The small business law firm received a visually appealing and modern website that showcased their services and expertise effectively.
  2. Increased Visibility and Growth: With the new website, the law firm expanded its reach beyond word-of-mouth referrals, attracting new clients from online searches and referrals.
  3. Positive User Feedback: Visitors to the website praised the user-friendly design, clear information presentation, and the firm's professional image, leading to increased engagement and inquiries.
  4. Brand Recognition: The unique logo design and branding elements helped the firm stand out in a competitive market, leaving a lasting impression on potential clients.

📲 the prototypes

Available upon request

🥂 the conclusion

By leveraging wireframes, high-fidelity mock-ups, logo design, and art direction, Graf Law successfully established a strong online presence. The new website and brand identity positioned them as a professional and trustworthy legal service provider, leading to increased visibility, growth, and positive user feedback. The project served as a foundation for the firm's continued success, capturing the attention of potential clients and solidifying its place in not only the local Hawaii landscape, but the digital landscape as well.

RoleUser Interface Designer | UX Consultant
TechFigma, Useberry, Wireframing, Prototyping, UX Research, Web Design, Competitor Analysis, Identity & Branding